Marketing Manager

Role Requirements:

Master’s degree in Business Administration, Marketing, Advertising or related field is preferred
3+ yrs of overall Marketing/Digital experience
An added advantage for a year experience in a media/creative agency
Demonstrated experience in executing ATL/BTL marketing campaigns and leading complex projects independently
A balance of sound creative judgment and analytical skills is required
Detail-oriented – high bias for action and self-awareness
Have excellent interpersonal as well as written and verbal communication skills
Have Salesforce or some related CRM experience
Have had some working knowledge of the following: SEO/SEM/PPC Management, SMM/SMO

Role Responsibilities:

Your key responsibilities will include, but not limited to:

Developing actionable insights into effective Marketing communication plans
Leading diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties in a fast-paced and dynamic environment
Developing breakthrough campaigns that maximize brand awareness through digital platforms.
Developing 360-degree digital and communication plans through collaboration with key stakeholders: Sales teams, HR and Key management.
Drive ATL, BTL, TTL activities with Internal/External agencies: media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, creative agencies.
Provide guidance and assistance in implementing PR strategies and programs to external agencies
Review and monitor agency performance on a regular basis
Provide mentorship and support to business leaders and teams of the respective market
Support brand/corporate reputation through strategic Comms and effective issues management
Prepare/oversee briefing materials and manage executive spokespeople, Educate press, bloggers, and all kinds of influencer community about Mtandt and its products and initiatives