Marketing Manager

Location: Chennai

Role Requirements:

  • Master’s degree in Business Administration, Marketing, Advertising or related field is preferred
  • 3+ yrs of overall Marketing/Digital experience
  • An added advantage for a year experience in a media/creative agency
  • Demonstrated experience in executing ATL/BTL marketing campaigns and leading complex projects independently
  • A balance of sound creative judgment and analytical skills is required
  • Detail-oriented – high bias for action and self-awareness
  • Have excellent interpersonal as well as written and verbal communication skills
  • Have Salesforce or some related CRM experience
  • Have had some working knowledge of the following: SEO/SEM/PPC Management, SMM/SMO

Role Responsibilities: 

Your key responsibilities will include, but not limited to:

  • Developing actionable insights into effective Marketing communication plans
  • Leading diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties in a fast-paced and dynamic environment
  • Developing breakthrough campaigns that maximize brand awareness through digital platforms.
  • Developing 360-degree digital and communication plans through collaboration with key stakeholders: Sales teams, HR and Key management.
  • Drive ATL, BTL, TTL activities with Internal/External agencies: media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, creative agencies.
  • Provide guidance and assistance in implementing PR strategies and programs to external agencies
  • Review and monitor agency performance on a regular basis
  • Provide mentorship and support to business leaders and teams of the respective market
  • Support brand/corporate reputation through strategic Comms and effective issues management
  • Prepare/oversee briefing materials and manage executive spokespeople, Educate press, bloggers, and all kinds of influencer community about Mtandt and its products and initiatives

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